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Corporate identity of student theatre festival
Vávrová, Anna ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.
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Návrh online marketingové komunikace pro minipivovar
Zachová, Adéla
Zachová, A. Online marketing communication proposal for the microbrewery. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the online marketing communication proposal for a chosen microbrewery. The proposal is based on an analytic part, which includes an analysis of the internal and external environment, a questionnaire survey and SWOT analysis to determine an appropriate marketing strategy. Based on the analyses, online and offline communication tools were recommended. The work includes the proposal of elements of a corporate design and a website. The individual suggestions and recommendations should help the microbrewery to attract potential new customers and increase brand awareness.
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New corporate design of Švandovo divadlo
Španělová, Klára ; Slanec, Jaroslav (advisor) ; Malý, Radek (referee)
The work focuses on a Corporate design that shapes the brand identity. The goal is to design and create a new Corporate design for the Švandovo Theatre. In the theoretical part, I describe the functions of graphic design in a general sense. Then, I focus on the Corporate design and explain why it is crucial for all brands in the context of communication. I also examine, how local theater institutions use graphic design. I delve deeper into theaters that have decided to completely change their visual identity and have undergone a redesign. Lastly, I analyze the current visual style of the Švandovo Theatre, searching for specific challenges and opportunities for change. Using the acquired knowledge, I present my original proposal for a new graphic solution. It includes the logo, its variations, a specific color palette, and typefaces. I further present the visual style on a series of four different posters that advertise Švandovo Theatre's performances. I complement it with the graphic design of the tickets, the program, and the theater's promotional items. The main output of the work is a graphic manual that also describes the inspiration and meaning of each decision made in creating the graphic solution.
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Proposal for the corporate design of KTV PedF UK
Běhounek, Jakub ; Pokorný, Ladislav (advisor) ; Přibyl, Ivan (referee)
This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.
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Corporate desing pro začínající minipivovar
Zelinková, Zuzana
This bachelor thesis deals with the design of a unified visual start up of a small brewery. The theoretical part sums up the basic terms of management, marketing and proposes the unified visual style and the company design. The empirical part focuses on the competition and the future business analysis. It also deals with the corporate design and marketing communication. It contains the design of the company logo, web pages publicity materials, etc.
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Jednotný vizuální styl firmy Popiš to
Fukasová, Markéta
Corporate Design of Popiš to company. Bachelor thesis. Brno: Mendel University in Brno, 2017. The aim of this bachelor thesis is to elaborate a corporate design of the newly founded company Popiš to. This company deals with the production of aluminum stamps and promotional items with laser engraved description. The core of this work will be the creation of a company logo, graphic design of websites, Wordpress template and promotional materials. The first part will deal with the theoretical background of corporate identity, a description of the technologies used to create a corporate design and web pages. The practical part will describe and present own proposal for the company.
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Vytvoření Corporate Designu pro restauraci Hostinec Mlýn v Dolní Lhotě
Flek, Viktor
Flek V.,Creating a corporate design for a restaurant Hostinec Mlyn in Dolni Lhota. Bachelor thesis. Brno 2016. The thesis focuses on creating corporate design for Hostinec Mlyn in Dolni Lhota. The aim of the thesis is to design a logo and graphic materials for the venue. The thesis contains basic theory, description of the current situation in Hostinec Mlyn, analysis of the competition and a design of new promotion. In the last part, the future of suggested promotion materials is discussed.
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Corporate design of DVS Inc.
Novikava, Maryia
This bachelor thesis is devoted to the phenomenon of corporate identity and its inalienable element corporate design. Thesis describes the process of creating corporate design for a company that is only going to enter the market. In addition, it focuses on the perception of the corporate visual style by the target audience of the enterprise, as well as the importance of the visual identity for the success of the firm.
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